Photo and video productions are the most rule-bound rental category we handle. The car has to look perfect, sit exactly where the DP asks, and not be in motion when there's no licensed driver in the seat. That last one trips up a lot of first-time productions.
How we price photoshoots
Carverse charges $100 per hour for photo and video shoots with a two-hour minimum. That covers the car, the delivery to the location, and our representative on-set for the duration. Mileage beyond the staging location bills separately at standard mileage rates. We don't charge a use-of-image or commercial-usage fee as long as the production is non-broadcast and non-network.
Broadcast or major-network productions need a separate commercial agreement — text us before you sign the contract.
What "non-motion" means
The car has to be in park, off, and not moving for the duration of the shoot unless we have a licensed driver in the seat. That includes rolling B-roll. Most productions don't need rolling footage, but if yours does, ask in advance — we can provide a stunt driver for an additional rate, or arrange a process trailer for full motion footage.
Locations that work
- Lake Eola downtown — fountain, palms, brick. Public park, easy access. The most-used location for car shoots in Orlando.
- Dr. Phillips Center — modernist concrete and glass. Great for moody product shots. Permit required for tripods.
- Mills Avenue / Antique Row — brick walls, old signage, fewer pedestrians.
- Reunion Resort grounds — gated property, golf course backgrounds. Requires a paid permit through Reunion management.
- Disney Springs garage P3— yes really, the concrete and lighting are excellent. Free, but you can't block lanes.
Crew and access logistics
We need 30 minutes of staging time before your call. Bring your own crew, lighting, and reflectors. Our rep can move the car for angle changes but cannot help with rigging or hair-and-makeup. We don't provide insurance for production crew or equipment.
Common rookie mistakes
- Booking only the minimum two hours and then needing to extend at the location. Extension on-site is fine, but staffing-dependent.
- Asking us to provide gas / fuel beyond what's in the tank — book a longer day, plan a refuel.
- Forgetting to ask about permit costs at the venue. Lake Eola is free; Dr. Phillips Center is $150+; Reunion is $500+.
- Trying to start the car for engine sound recording mid-shoot. Possible but adds a half-hour for our rep to confirm the engine state — say so in advance.
How to book
Send us the date, the location, the call time, and the expected wrap. If your DP has a shot list, that helps us match the car to the angles. Same-day shoot requests are doable if the car is in the garage when you ask; same-day permits are not.
